How are educational institutions taking advantage of technology to
compete and win students?
In the past, educational institutes had to rely on
word-of-mouth, advertising in newspapers, at other educational institutes, in
newspapers, and at events specifically designed for showcasing further learning
institutes such as open days and seminars.
Nowadays, every
modern educational institute has a website, and links to the websites via other
associated websites. These websites not only appeal to prospective students,
but are also used as a platform to advertise for lecturers.
The internet has
changed the way in which institutes compete for students through online
learning. By using Gmail and social network, it is now possible for students to
correspond with teachers at the click button. Bloggers, emails and websites are
used as virtual classrooms where students and teachers can post messages, have
discussions, and upload files. The attractive features of e-learning give
students the flexibility to study during hours that suit them from the comfort
of their own home or the nearest internet cafe.
However, the
traditional classroom cannot be forgotten yet. The classroom is still the main
learning environment for any institute and the technology used in the classroom
has come a long way. Most schools are equipped with computer rooms and it is
common to have computers in the class for the use of the teacher. Overhead projectors
(OHPs) are also used to display images from the computer onto a large white
screen. This feature is particularly useful for teachers who wish to use
software such as Microsoft Power Point and Portable Document Format (PDF) when
presenting their lesson.
As technology
advances, so do educational institutes. They advertise and provide information
on available courses in education. A student looking to available university
has no other place to go or someone to ask so they can go online search. Once
there, user will find a multitude of options, including online Master’s degree
programs from universities on different continents.
The future of the
classroom looks promising with interactive whiteboards becoming popular in
recent years, podcasts being used by teachers who are technologically adept,
and assignments, syllabuses, grades, and schedules posted online can all be
found being used in the modern classroom.
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